We are NGK Ceramics Europe
Reaching the age of 100 is quite an achievement! For this occasion, NGK’s head office in Japan asked each of its subsidiaries to present themselves in images. NGK Ceramics Europe jumped at the opportunity and called us. For them, it was an opportunity to underline their region’s strong identity and colour.
The story we wanted to tell
Our first thought was to put a spotlight on the specifics of the Belgian factory - and above all the people that run it. They make the company what it is today and give it the character that is so typical of the borinage region. So we suggested shooting sequences outside the company to underline the human side of the people that work there. This was also an opportunity to show the region and create a certain dynamic.
Julie, account manager
It was great to see the client follow our proposal and take a step away from the industry’s traditional image.
All the sequences were shot with actual company employees that we discovered during casting sessions. Authenticity was key. So we shot in situations that really corresponded to the different people, whether that be with their family, friends or in their leisure time.
Much of the film was shot from the shoulder, with drone shots to reveal the beauty of the region.
We then also shot the people at work in the factory, to connect them with their work environment.
To make the film feel as real as possible, we also decided to keep some sound extracts, very brief exchanges between the various characters. We also imagined exchanges between the protagonists and the voice-over that had been written before the shoot.
And to insist on the positive side, we clearly opted for music that is light and playful.
The film was first shown internally at various commemorations of the group’s anniversary. It was then put online as a branding film for the Belgian subsidiary.