Impact Together
BNP Paribas Fortis
Teasing campaign
The Briefing
BNP Paribas Fortis has created a new philanthropic investment fund: Impact Together. The fund is financed by a portion of the income generated by investments made by the bank’s customers. BNP Paribas Fortis asked us to introduce this fund through concrete examples of beneficiaries.
The stroy we wanted to tell
We wanted to present Impact Together as authentically as possible. So we selected 6 beneficiary associations and asked the various protagonists to play their own roles in the real sets.
Alice Quinet, creative assistant“The main challenge with this kind of project is to make it as realistic as possible.”
The creative process
We did a lot of scouting. We had to meet all the protagonists beforehand to make sure they were willing to participate. Given the very short shooting times, we couldn’t afford to work in documentary mode. We scripted all the sequences and set the scene so that we could link up as many sequences as possible with the associations. We added a few metaphorical shots to link different sequences and surreptitiously disseminate BNP’s colors throughout the film.
Post Production
The first deliverable is a one-and-a-half-minute teaser. The tone of voice is inspiring and dynamic. The human aspect was paramount. The editing emphasizes this. We produced a 16:9 version and a 9:16 version. We also supplied a series of photographs of the film’s various scenes for the fund’s web page. These photos were taken on set, with the same energy as the shoot.
Broadcast
In addition to the teaser, we also produced another version of the film for a recruitment campaign for beneficiary associations. This version of the film is longer, and gives the floor to various representatives of the associations filmed for the teaser. This multiplication of formats and uses enabled the customer to get a better return on the filming investment.