Xavier Martin is an experienced advertising director. After graduating at INSAS he specialized in comedy films. He loves the accuracy of casting and the stylized realism of artistic direction to create straight and sometimes offbeat humor. He has directed numerous advertising campaigns for brands such as Citroën, Peugeot, Ford, Free, Orange, Canal+, Stella Artois, Sanofi, KFC, McDonald’s, Leclerc, and many others. His creativity and sense of humor have allowed many brands to stand out and effectively reach their audience.