ILUCIDARE
KEA
Promoting cultural heritage
The Briefing
ILUCIDARE is a three-year project to promote cultural heritage as a resource for innovation, mutual understanding and peaceful international relations. It acts as an e-market for cultural heritage-led innovative solutions and support development collaborations to better preserve and promote heritage, especially where it is at risk.
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The story we wanted to tell
We wanted to give the animation a dynamic and modern dimension in order to raise awareness to a worldwide community of professionals, associations and institutions linked to cultural heritage.
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Cédric Wavreil, Motion Designer.Diving into centuries of cultural heritage from around the world felt overwhelming but so exciting
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The creative process
Based on the graphical guidelines of ILUCIDARE, we wanted to suggest a modern design by using a mix of different materials. Cultural heritage itself comes in many forms and provides an amazing amount of images we have worked with.
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We wanted to enhance the innovative and digital aspect. Therefore, we used 3D scans of art pieces, some visual effects and digital iconography. This was supported by a typographic animation, bright colors and dynamic patterns.
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Broadcast
The film was broadcast on their website, social media and as an original introduction at events.