boxx by ENGIE Electrabel (pre-sales)

The launch film for the home’s digital brain.

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The briefing

ENGIE Electrabel has tasked us with making the film for the launch campaign of boxx, the home’s digital brain. The aim of this film is to present boxx’s numerous functionalities in an inspiring setting. 

Our Approach

We chose to place boxx at the heart of a family’s home. Following a day’s important moments, we discover how boxx enables each family member to control his/her energy or to steer connected objects. The film was shot in a house where the setting had been entirely recreated so as to allow us to simulate various times of day and insert the passing of the seasons. The boxx screens were recreated in post-production.