The world belongs to the early risers.

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The briefing

Federate asked us to create a film for the launching of KEYPRIVATE, a new solution for discretionary asset management by Keytrade bank. Keytrade is a modern bank, it embraces the latest means of communication and hereby allows clients to use their time in the most efficient way.  

Our Approach

We chose to reproduce this innovative character in the people we show in the video. They are the early birds, the people who are enthusiastic about discovering the latest new products, those who wake up early and are always on top of things. The images we shot carry several messages at the same time. They are far from the stereotypical imagery used by similar institutions.