Saint-Luc, five vital values

How do you explain the corporate values of one of Belgium’s largest hospital complexes in a modern and humane way?

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The briefing

Saint-Luc University Clinic wanted to stress the 5 corporate values to which all of its 5,200 employees must align. The goal was to show the personnel as a whole that these values play a role in the day-to-day work.

Our approach

DoubleDouble produced 10 short portraits of employees that apply one of the 5 values daily. The audiovisual language focused on the people. Natural, direct accounts show how they live the institution’s values, providing an example for others.

The videos generated positive reactions at every level of the organisation, and a feeling of cohesion amongst the employees. Saint-Luc showed the films on YouTube and uses them for presentations and recruitment.