Cinquantenaire Museum

New TV campaign for the Brussels Museum.

The briefing

The Cinquantenaire Museum in Brussels asked us to produce a 30-second television spot. The aim was to raise public awareness of the stories the Cinquentenaire’s works have to tell.

Our Approach

We suggested a night-time scenario. The camera manoeuvres in the deserted museum. The works of art whisper in the night, using ancient languages. The Museum’s emblematic pieces stand out in the moonlight. “Our works have so many stories to tell,” whispers the voice-over. “Come and discover them at the Cinquantenaire Museum”. Filmed at night in real-time conditions, the spot was broadcast on RTBF and VRT.