St George Lamb

High Quality Lamb 

The briefing

St George asked us to create a video to promote high quality lamb from England.

Our Approach

We chose to film farmers in the beautiful region of the Lake district. We filmed in the early mornings and late afternoons to make optimal use of the lightning. In this video we demonstrate the beauty and tranquility of the English countryside, known for its premium quality products. At the end of the video we show some recipes. We took extra care of the styling, which is warm and homely, inviting the viewer to try out the tasteful characteristics of the product.