Case 'AXA Private Management's Website'

The creation of personal universes

The briefing

The Walking Men agency asked DoubleDouble to produce several videos for the new AXA Private Management's website. The objective was to tell stories that correspond to the reality of many potential investors.

Our Approach

DoubleDouble focused on recreating personal universes. Each character talks about its situation and explains how AXA Private Management was able to help them. These are fictional stories, but nevertheless well anchored in reality. We deliberately chose not to show character’s faces in order to avoid stereotypes. For the more institutional content, DoubleDouble also produced two illustrated animations.