Saint Luc 2.Excellence


How do you explain the 2020 Strategy of one of Belgium’s largest hospital complexes in a modern way?

The briefing

The Saint-Luc University Clinic developed a new strategy called “Saint-Luc.2.Excellence” for the year 2020. To turn 120 pages of recommendations into an audiovisual programme that is both informative and attractive.

Our approach

We produced 5 films of 1’30”, one per strategic axis. We developed a visual language inspired by medical imagery. By hijacking this style, we produced films that were fun but managed to focus attention on the key messages. The films were used during the CEO’s presentations at road-shows and were warmly welcomed by the personnel.