Imagine Tomorrow

Brand image film for Degroof Petercam

The briefing

Degroof Petercam is evolving and renewing its image. The bank asked us to produce an image film to convey emotions. No need to explain jobs, or show clients and banking operations, but rather encourage positive feedback in relation to the name and illustrate how the bank accompanies its clients into the future.

Our Approach

Our idea was to work on the theme of ‘tomorrow’. What do we expect tomorrow to bring? How do we imagine tomorrow? What are our dreams, hopes, challenges? In images, we tell the story of characters confronting their own wishes, projects, elements in nature or progress.  
We created a dreamlike atmosphere conveying Degroof Petercam’s values and generating a powerful visual emotion that leads us into our imaginary future.
It was filmed in Belgium and South Africa.