Smart Villages

The European Network for Rural Development

The briefing

The European Network for Rural Development is an EU structure that brings together member countries in finding ways to sustain and re-vitalize the European countryside. This time around, they needed a way to easily communicate what the Smart Villages theme was about. It just so happens that rendering subjects comprehensible is one of things we do at DoubleDouble, and we were more than pleased to work with them on this project.

Our Approach

Rural areas are often associated with the past and archaic technology. That is, however, a prejudice that is quickly becoming obsolete: and Smart Villages is example of just that. That’s why we thought of joining analog and digital technology in the film’s making. Each scene is composed of scale model figurines - shot with macro camera lenses - and overlaid with purely digital shapes.