ENGIE Electrabel - Click Contract

How does the click contract for businesses work?

The briefing

ENGIE Electrabel wants to promote a certain type of contract: the Click contract. This allows businesses to define the rate of their energy contract in function of the market evolution. ENGIE Electrabel asked DoubleDouble to produce an animation that explains how the Click contract works.

The Approach

We opted for a simple, pure approach that allows users to immediately understand how the Click contract works. The graphic style was developed according to the graphic identity of ENGIE Electrabel and puts the Energy line centre-stage. The line is indeed the protagonist of the animation. It unfolds, multiplies and contorts to express the different narrative concepts to be explained. The film was produced in French and in Dutch, to be used on the online platforms of ENGIE Electrabel.