Bank Degroof Petercam Animations

Banking services becoming poetic

The briefing

After the merge of private Bank Degroof Petercam the new group wanted to highlight its deep-rooted expertise. So they requested a series videos to inspire existing clients and to attract new ones. 

Our Approach

DoubleDouble poured three key messages of the private bank into appealing stories of one minute each. Resembling the bank’s ad campaign we integrated animated images into still pictures. And so a poetic result came to the fore. The animations each time enforce in a metaphorical way what the self-confident sounding voice-over tells us. No static graphs, because we put the volatile markets on a roller coaster for a ride.