Belgian Rail´s app campaign

A funny filter? Easy. Buying train tickets with an app? Super-easy!

The briefing

Famous asked us to create visual campaigns for the promotion of the Belgian Rail’s new app. The videos needed to fit online banners, vertical video displays and social media.

Our Approach

The goal was to create more awareness for the use of buying a train ticket with the SNCB/NMBS app. We highlighted how easy this use is, by referring to super popular apps and the selfie trend. DoubleDouble produced three videos of ten seconds: a colourful animated filter, a goofy face swap and a humorous attempt of taking a selfie. We adapted the video content to different formats such as digital displays.